In the News
In 2017, Ruchika B. was selected as the only participant from India for the Global Entrepreneurship Summit project by AIRSWEEE and TiE Rajasthan, in collaboration with the U.S. Embassy, India. This incubation initiative allowed her to connect with international entrepreneurs explore innovative strategies for scaling impactful business ideas.
Jewelove, co-founded by Ruchika B in Jaipur, specializes in luxury platinum jewellery. Through focused marketing and a strong online presence, this three-member team achieved ₹2 crore in sales within two years. Their journey highlights how targeted marketing can drive success in specialized markets like platinum jewellery.
Ruchika B led Jewelove's influencer outreach campaign, partnering with fashion bloggers and social media influencers to elevate brand visibility for platinum jewelry. This strategy drove strong engagement, boosted website traffic, and increased customer inquiries, enhancing Jewelove's brand presence.
Jewelove, co-founded by Ruchika B in Jaipur, specializes in luxury platinum jewelry. Through focused marketing and a strong online presence, this three-member team achieved ₹2 crore in sales within two years. Their journey highlights how targeted marketing can drive success in specialized markets like platinum jewelry.
Ruchika B transitioned from a fascination with psychology to a thriving marketing career, co-founding a jewelry brand and later revamping HR operations for a US-based company. A health crisis during the pandemic reshaped her priorities, yet she continued her entrepreneurial and consulting journey with renewed focus.
Ruchika B, featured by Mentza, conducted a master class on "Bouncing Back After a Setback," utilizing her Reflect, Reimagine, Reset framework. Participants engaged in guided exercises to explore past challenges, uncover strengths, and develop actionable steps for growth and resilience.
Jaipur-based Ruchika B embraced entrepreneurship last year, recognizing her entrepreneurial mindset. "Women have made strides, but balancing family and business remains a challenge. While more women are stepping into CXO roles, a full mindset shift is still needed," she notes.
Ruchika B uses tarot as a powerful reflection tool to spark insights and guide individuals on their journeys. As a coach, she helps clients uncover their unique strengths and navigate setbacks, transforming challenges into opportunities for growth and self-discovery.
The core of social media lies in serving the community, not exploiting technology. Transparency and accessibility have surged, allowing people to influence each other directly. While social media enables connection, excessive use can have negative effects.
